autonomous regimes are prone to the strengthening of elites through scholarships. They are found in the circles of political power and maintain control of certain media, opinion favorable to their purposes. Is no exception Canarian autonomy. Said an elite entrepreneur in the Canaries was difficult to distinguish the political from the business. In short, communicate or excommunicate you.
Amazing cataract statements, arguments and studies in recent days have surfaced with great urgency to justify the construction of a large beach in Santa Cruz de Tenerife. It detects the proximity of the regional elections where some political parties, with great timing, trying to position themselves ahead of elections. And do not proposing social measures or how to improve essential public services such as health or education. Or proposing the basis for changing a wasteful economic model of our natural resources. No, what rules is great, the Pharaonic, the disproportion, the monumental.
We now have a new version of the colossal policy. Now you need Santa Cruz is a great beach. A beach at least a mile long by Ignacio Gonzalez (CNN), with its hotels, shopping and entertainment areas, parking and other amenities typical of a tourist area. (The City proposes to dig up the old beach. La Opinión. 23/08/1910) . Or two!, As well Miguel Zerolo (CC) offers his (In Santa Cruz itself was beach ... La Opinión. 10/03/1910) . But we should not worry, both are compatible because they are conveniently supported by the technical group of professionals supposedly in such projects often bring their technical knowledge (Engineers support the creation of two beaches in Santa Cruz. The Review 18.09.2010 .) . Projects also have the mandatory institutional support of those instances of the same political line (The Santa Cruz City Council proposes to open the sea. 10/07/1910) . And how could it be otherwise, the throng of groups who see in this proposal a way to satisfy their personal interests more (The Innkeepers will support the new beach of Santa Cruz. La Opinión. 14/10/1910)
The behavior pattern is so obvious that it borders on the obscene. Political discourse, followed by the often uncritical media coverage (Is it news?). Later institutional support and technical backing. At a later stage groups emerge with an interest in the proposal to declare their unconditional sponsorship. And finally, discussion of street projects in the collective imagination to create a favorable opinion or not as the critical capacity, ideology, or the criteria of each. Of course absence of an informed public debate that addresses different options in an attempt to promote alternatives to the initial approach. Or a detail of the conditions that lead to intervention. Or an explanation of how the intervention would fit within the city. Or Does this intervention, the PGO of the city recently rejected by the Cotmac? Does the above referred PGO and currently in force? PIOT What does this matter?
When proposals are the same, or the incompetence of political leaders is of a magnitude unprecedented lack of originality, or is that those politicians have seen an obvious seam in proposing the same thing. Both matches are counterproductive and lead us to pose the question another way: who needs a great beach in Santa Cruz? What economic or business group sells the need for a great beach?
Throughout this process of political marketing book, we find an enemy. The obstacle that has prevented most citizens can enjoy the surrounding. An element on which to concentrate the anger, contempt, enmity of all those individuals likely (potential voters) to support the proposal and without prior warning, as a rant manipulated, they will become advocates of the proposal in the near future. That obstacle is the Port of Santa Cruz, allegedly decrepit infrastructure, typical of the twentieth century by the powers who want to overthrow and growing state impairment which is situated in a bias in the center of the targets as the cause of burial of the beach that existed at the time. Ojo! Almost a century ago. Both beaches
proposals would occupy the space from the auditorium to the council and from the Plaza of Spain to the present Yacht Club. This is just on the main front of the city of Santa Cruz where he is currently extending the dock of Los Llanos (where containers are piling up), spring and spring Liaison de Ribera (where ferries dock and traffic load).
live a miserable time where politics, away from the public and folded to certain business interests always hiding something in a dark area, away from the first line media. Mains are political and economic power. The proposals of Mr. Zerolo and Gonzalez hide a draft strategy, enabling the Port of Granadilla by the progressive dismantling of the existing port of Santa Cruz.
But Santa Cruz de Tenerife Need a beach?. Remember that it was in the late fifteenth century, when Alonso Fernández de Lugo landed in the area where the current port is located to conquer Tenerife. The city of La Laguna was the capital of the island and the port of Santa Cruz, its small port and one of the entrances to the island. Subsequently began to compete with the ports of Garachico and La Orotava more traffic than Santa Cruz. The decline of the port of La Orotava and buried by an eruption of Garachico, in the early eighteenth century, stood at Santa Cruz in an advantageous position. Its growth was unstoppable and with it the development of a town that later evolved into town and later in capital. Capital did not enjoy the sea from a tourist point of view but through the port infrastructure is connected to the outside, linking the sea. Enter by sea and other food goods that make life possible on the island. El Puerto de Santa Cruz is the backbone of the city's soul. Without it the city would lose an element of identity essential. A dynamic economic activity. Many jobs.
Certainly the public has a right to enjoy a coastline that has been denied for many years. But the fact remains that Santa Cruz is not Las Palmas de Gran Canaria has a relief to have a cost advantage that allows versatile use part of the great Puerto de La Luz and the other to the stunning beach of Las Canteras.
in complete safety can be made of such actions from the Marine Park area to the Muelle de Ribera, sized, not both economic and ecological cost and above all without the need to radically change the appearance of the city. It can be done. Another thing is that they are not media but surely people would be interventions that Santa Cruz would value.
Our politicians should be worked over their proposals because our taxes we're paying his salary and because above all Mr. Miguel Zerolo charged with illegal development continues in the case called The Teresitas and Mr. Ignacio Gonzalez is the son of the current president of the Chamber of Commerce, Industry and Navigation of Santa Cruz de Tenerife, involved in the same case being investigated by the anti-corruption prosecutor. But above all, our politicians lack a sense of perspective needed to build a sustainable city that respects environmental stability.
Photo 1: Recreation proposal CNN. In The City proposes to dig up the old beach. La Opinión. 08/23/1910
Photo 3: Santa Cruz Wharf. 1930. Francisco Luis Yanes 
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